Communicatiewetenschap

Every day, we're bombarded with persuasive messages, urging us to buy products or change our behaviours. Yet, many of these attempts could be improved. Want to stand out? In this Master's programme you'll learn how to achieve specific persuasive goals in marketing and health communication and create impactful messages that cut through the noise.

The curriculum of the Master’s in Persuasive Communication comprises one year of full-time study. You will study a variety of marketing and health communication theories, and learn how to apply these theories to challenging problems of health behaviour, advertising, and branding. You will learn how communication can be used strategically to inform and influence people, or how people can be empowered to resist persuasion.

Our attention span averages just 8.25 seconds—shorter than a goldfish’s. In this fleeting moment, entertainment becomes essential for capturing interest. A scientific understanding of entertainment design is therefore crucial for any organisation aiming to enhance the appeal and impact of its message. Join our Master's programme rooted in media psychology and prepare for the fast-evolving media landscape.

The curriculum of the Master’s in Entertainment Communication comprises one year of full-time study. You will focus on the experience and impact of entertainment media and technology among a range of different groups, individuals, and contexts. We pay special attention to how content and design are related to the audience’s needs and preferences.

The Political Communication track addresses questions at the core of our democratic societies. How do citizens learn about politics in the era of disinformation and algorithm-driven social media? How can journalism survive and thrive? And how can political actors best reach the public? We focus on the interactions (and tensions) between politicians, journalists, audiences and technologies in the modern digital media era.

The curriculum of the Master’s in Political Communication comprises one year of full-time study. You will study how interactions between (non-)governmental actors, politicians, journalists, and citizens take shape, and with what effects. You will learn how (social) media influences political engagement, powerful journalists are in setting the (political) agenda, and take a comparative look at how this differs in different countries.