Bachelor of Business Administration

Students who choose the Entrepreneurial Business Administration pathway of the BBA degree, and the specialisation in Entrepreneurship & Digital Marketing are often interested in starting their own companies at the end of their studies, especially in the field of digitalisation, marketing & sales. It is a challenging programme and fully packed with business and entrepreneurship projects.

The specialisation modules have a focus on Digital Marketing and include subjects such as 'Marketing Technologies & Automation', 'Digital Consumer Behaviour'. In the Final Year students complete the core of their entrepreneurial bachelor with strategic subjects: 'Digital Marketing Strategy' & 'Social Media Marketing'.

Digital Marketing specialisation students in the EBA will complete their work experience, business start-ups and graduation assignment in the world of entrepreneurial digital marketing!

The EBA pathway enables future entrepreneurs to more readily adapt to the changing environment, through the use of their learned skills, competencies and knowledge, thus also maximising the avoidance of company failure. In cases where companies do fail, trained entrepreneurs will be more capable of ensuring continuation than those who are not specifically educated in the field of entrepreneurship.

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Students who choose the Entrepreneurial Business Administration pathway of the BBA degree, and the specialisation in Entrepreneurship & FinTech are often interested in starting their own companies at the end of their studies, especially in the field of digitalisation, marketing & sales. It is a challenging programme and fully packed with business and entrepreneurship projects. The specialisation modules have a focus on FinTech and include subjects such as 'Introduction to Financial Technology' and 'Introduction to Big Data'. In the Final Year students complete the core of their entrepreneurial bachelor with strategic subjects: 'E-Payments & Crypto-currency' & 'Financial Technology Risk Management'.

FinTech specialisation students in the EBA will complete their work experience, business start-ups and graduation assignment in the world of entrepreneurial financial technology solutions and business!

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The BBA programme majoring in Entrepreneurship & Small Business is for students who know that they would like to start and run their own business.

This EBA pathway aims to provide students with an opportunity to develop their innovative and entrepreneurial skills alongside the knowledge and competencies learned in a broad business administration programme.

The programme aims to stimulate communication skills in a multicultural and multilingual environment and develop qualities of leadership to an extent that business graduates can either feel confident to start their own business ventures or find employment supporting new business and innovative projects within organisations.

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