Mediastudies

Big data, artificial intelligence and automation are leading to a fundamental reorganisation of the media industries, the cultural heritage sector and public government. Responding to this transformation, Cultural Data & AI prepares you for work in these sectors by teaching you essential computational techniques, in tandem with the necessary critical reflection that accompanies these techniques and their consequences.

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The Master's programme New Media and Digital Culture is meant for students who are interested in contributing to timely discourse surrounding critical media theory.

The Master's in New Media and Digital Media at the University of Amsterdam builds upon the pioneering new media scene. Students gain an in-depth knowledge of new media theory, viewed from the perspectives of media archaeology, materialist and other critical traditions, and applied to such topics as blogging, locative media, networks and protocol.

The UvA is known for its pioneering new media scene, with its emphasis on Internet culture. Students are trained in the areas of info-aesthetics and visualisation, with its emphasis on how to read, understand and critique information graphics, interfaces and online interactivity.

Among the expertise available to students is the emerging area of digital methods; Internet research approaches and techniques that are specific to the new medium and the study of natively digital objects. Depending on interests and skills, students may participate in research projects that concern Amsterdam new media events, festivals, exhibitions and installations, as well as international new media issues, such as Internet censorship.

New Media and Digital Culture is an accredited degree programme in Media Studies.

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If you are interested in studying contemporary media culture from a critical perspective, then the Master's programme Television and Cross-Media Culture is what you're looking for. The Master's in Television and Cross-Media Culture offers the tools to understand and to evaluate the ongoing transformation of media culture and its impact on culture, politics and everyday life. It also takes television as a starting point to map the conceptual, social and cultural challenges that come with digital, mobile and social media.

Television and Cross-Media Culture provides students with an in-depth knowledge in contemporary cross-media culture, viewed from historical, theoretical and critical perspectives, and applied to such topics as:

* relationship between private and public;

* political agency of audiences and users;

* economic and technological contexts of cultural production;

* aesthetic forms between story-telling and interface;

* popular and professional knowledge production through media.

The programme does not train you in producing media content. It will instead teach you how to identify the most important dynamics of our media culture and how to conceptualise them in a critical and meaningful way. This will allow you to participate in ongoing debates and to give relevant input to cultural, political or industrial endeavors concerning media culture.

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