Business Administration

GEM focuses on the challenges related to managing gender equality, diversity and inclusion in organisations, designing interventions and giving content to the social responsibility of organisations.

Organisations today have to deal with an increasingly heterogeneous workforce, due to developments such as migration, emancipation, ageing, and international cooperation. The inclusion of men and women, older and younger colleagues, people from different ethnic backgrounds, religions, various educational backgrounds and different sexual orientations has become an issue for employees and managers in modern organisations. To attract and retain a diverse workforce, to realize equal opportunities for all and to create an inclusive organisation in which people's needs for uniqueness and belongingness are met, are key challenges for organisations. Valuing all talent and using everyone's full potential has beneficial effects for individuals, organisations and society.

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The Master's programme in Strategic Management focuses on strategy processes and their management in organizations in relationship to their dynamic and complex environment.

In accordance with the prevailing ideas in the field, Strategic Management addresses the various theoretical frameworks, models and instruments for describing and analysing the influences of the various stakeholders, strategy process in organizations, external environment, and internationalisation. We offer the courses: Corporate Strategy; Strategic Change; Strategic Decision Making; Strategy and Nonmarket Environment; Competition and Cooperation; Strategic Scenarios and Business Models.

We train our students to become creative, flexible, resourceful, responsible, independent and critical thinkers and strategic & business experts that help them to develop skills and ideas for business solutions based on a thorough academic understanding of business practice. Students are challenged to apply the theories and models to real world cases and should do assignments within organisations.

Career perspectives are for instance consultant, business analyst, researcher and manager.

The Master's in Strategic Management is a specialisation of the Master's programme in Business Administration.

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In the Master's specialisation in Marketing you'll learn all about creating long-term sustainable relations in relation to corporate social responsibility.

Marketing is much more than simply selling products or services. It's also about creating value for customers and other stakeholders. And these other stakeholders aren't just shareholders or other players that have a financial interest. Employees, local residents near factories, environmental groups and public administrators are also stakeholders gaining a stronger say. Although the bottom line is still about profit, both people and planet have become major issues when it comes to responsible perspective on marketing.

You will learn how to build and manage customer relationships and how these relationships will help in key marketing activities such as branding, product management and service innovation.

What's the impact of the marketing strategy on organisational performance? How can customers be gotten involved in product development? What is needed to develop strong customer-brand relationships? This is just a small sample of questions you'll gain the answer to.

The Master's in Marketing is a specialisation of the Master's programme in Business Administration.

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