Bachelor of Business Administration

Students who choose this pathway are introduced to the aspects of companies and and organisations that affect the success of the organisation.

Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally.

Bachelor of Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy.

Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!

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BBA with specialisation in Financial Services Management looks at the different branches of banking: - Insurance, Financial Advice, Investment. Students learn about mortgages, loans, insurance, pensions, investments and the stock market. Financial systems and regulations imposed by different countries are illustrated, analysed and compared.

Core aims: Through combining theoretical perspectives with case studies from practice, the programme aims to allow students to develop critical and contextualised understanding of the issues, problems and solutions faced by and offered to financial services institutions worldwide. Students will learn to understand the context of financial services within a wider economic context, also from the perspective of developing countries.

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Students following the MCI Pathway of the Bachelor of Business Administration (BBA) programme, specialised in Information Management, will learn about the area of international business and management that is vital to the successful operation of companies and organisations around the world - the organisation and management of company and government information. Information Managers are the key to success in many companies.

The world of company and organisation management is becoming increasingly reliant on the optimal and structured use of information technology, and the management of information. Business administrators need to understand and use technology that gathers and provides information within a local, national and global environment, and industry requires managers who are able to distil and recognise patterns in that information, and who can apply those analyses to achieve business objectives.

If the world of technology, information, internet, and cutting-edge IT solutions appeals to you, and you want to excel by using your skills of management, leadership and decision making, then the programme Business Administration in Information Management is your field!

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Business Administration covers all organisations and all professional fields. The exciting world of Facility & Property Management requires business administration qualities both of entrepreneurship and organisation and project management.

Students who choose the BBA specialisation in Facility & Property Management, as part of the BBA Pathway IBA, learn about portfolio management of property, also valuations, with buying and selling procedures operating in various countries. You will study the exciting world of real estate as an investment, examine the relationship between property, insurance and tax, then understand the complex system of loans and mortgages, which are involved in the highly profitable industry surrounding the development, buying and selling of property.

A detailed knowledge of the real estate world enables business administrators to fulfil their specialist functions within those organisations and companies involved in buying and selling property or locations for industrial purposes or investment. These specialists are also trained to operate independently as property consultants and advisors, real estate being one of the major growth areas in which individual entrepreneurs are becoming highly successful today.

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This IBA specialisation is suited to those students who are intending to work in the field of cross-boarder transactions, trade and transportation.

Many Bachelor of International Business Administration students are motivated by the opportunities of doing trade between their own country and countries in Europe or Asia and this IBA specialisation is suited to those students who are intending to work in the field of crois boarder transactions, trade and transportation.

Logistics and International Trade involves purchasing, materials management, inventory control, warehousing, transport and distribution. Logistics supports effective and efficient supply chain management by integrating the flow of materials and goods from the initial purchase of raw materials through to final delivery of a product to customers. Logistics and international trade students will be introduced to the supply chain, both in theory and in practice.

Today, supply chain management is also concerned with the management of the return of goods or packaging to manufacturers as part of global awareness of the environment and conservation. This is known as reverse logistics and it is becoming increasingly relevant to business.

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The Bachelors of Business Administration (BBA) with the pathway in Economics & Management is the broadest of the selection of IBA (International Business Administration) specialisations, enabling students to understand management from an international and organisational, economy-based perspective.

Knowledge of how the economy works has become essential to businesses around the world. The idea that the way companies and organisations, consumers and governments make decisions that will affect the operation, performance and eventual success of a firm has been embedded within business administration, which makes the programme Economics & Management the broadest business degree offered by Wittenborg. Economics concerns the conduct of business within the local, social and political environment, looking at the conduct of business, government policy-making, laws and restrictions and the enormous changes taking place within Europe, America, Asia, Africa and the rest of the world.

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Event management is a growing and dynamic profession that allows you to mastermind everything from a small business conference to a major music festival. A degree in Business Administration specialised in Event Management will introduce you to this exciting industry.

At Wittenborg all Bachelor of Business Administration students majoring in Hospitality complete a series of broad business modules to complement their chosen specialisations. Those who follow the Event Management pathway are schooled in the academic study of event management and the practical development of management skills.

Although event studies is a relatively young academic subject, the HBA-programme in Event Management at Wittenborg is informed by ongoing research to ensure that the content of the course reflects contemporary issues and debates in the events industry. This includes questions such as how technology continues to impact the industry. Teaching is underpinned by our academic team’s expertise and first-hand experience of the sector.

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Internationally oriented, this BBA programme majoring in Tourism Management brings together the academic study of tourism and the practical development of management skills to give you a balanced start to your career. It is an academic course with strong vocational relevance. The programme is informed by ongoing research and review from our academic team, to ensure that the content of the course reflects contemporary issues and debates in the tourism industry. Teaching is underpinned by expertise and in many cases first-hand experience of the industry.

The compulsory work placement module offers you a great opportunity to gain first-hand experience in the field, which will improve your employment prospects following graduation.

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Our HBA in Sport Business Management is for students who are passionate about sport and want to gain management and leadership skills in this expanding and exciting industry.

Your study will focus on business principles in the field of sport, an area that is growing in its importance and impact nationally and globally. The sports industry employs hundreds of thousands of people worldwide, providing graduate career opportunities in a wide range of sports-related businesses and organisations.

Combining practical experience with academic study will help fully equip you with a broad understanding of the international and commercial aspects of the sport business industry. You will gain the business management and leadership skills that employers have told us they are looking for in our students.

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